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Tag Archives: social media
Oscar Mayer:The Wienermobile Brand
“[...]‘Consumers are migrating to second screens—such as tablets [and mobile devices]—to accompany their television watching experience,’ says Tom Bick, senior marketing director of Oscar Mayer. ‘So, this was a natural way to extend the consumer connection long after they’ve seen … Continue reading
Managing the Online Persona
“Managing your brand’s reputation is increasingly complex in today’s digital world. It’s no longer enough to control your image in traditional advertising. A slip-up on Twitter or a faux pas on Facebook could cost you customers or bruise your business’s reputation for good. … Continue reading
Posted in News
Tagged Brand's reputation, Brands, digital world, MDG, online brand, social media
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The Staples Looks at How Small Businesses Integrate Social Media
“[...]Poll results include: • 53 percent of small-business owners and leaders are either novices or don’t consider how social media can help their business • 40 percent of owners feel that using their social mediachannels has helped their business • 61 percent of small … Continue reading
Posted in News
Tagged business people, businesses, digital marketing, new survey, social media, Staples Inc., Stapples
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Two Parallel Deals
“Super-charged growth? Yup. Fueled by user-generated content that comes with potential copyright headaches? Got it! Barely there revenues? Of course! Billion-dollar-plus price tag? Check! Yes, all of that describes the Yahoo-Tumblr deal. And it also describes Google’s move to buy YouTube in … Continue reading
Posted in News
Tagged Billion-Plus, google, social media, Tumblr, user-generated content, Yahoo, YouTube
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Social Media Transforming the Recruitment Software Industry
“[...]By combining employee referrals and modern social media tools, RolePoint say that companies can dramatically improve the quality of the employees they hire by reaching out to passive candidates on social media platforms such as LinkedIn, Facebook and Twitter. Until the … Continue reading
Posted in News
Tagged job search, jobs, recruitment, Recruitment-Software-Industry, Rolepoint, social media, social networks
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Key Market: Mass Affluent Consumers
“[...]Of that 90 percent of the mass affluent that use social media, 44 percent engage with financial institutions on social media. LinkedIn reports that another 34 percent actively engage with financial institutions’ content through social networking. LinkedIn found that the mass affluent use … Continue reading
Looking for a Job in the Digital Age
“[...]In the digital age, the term “networking” has taken on a new meaning. Sreniawski got his job offer after working in similar camps for more than five years and using Facebook to keep in touch with coworkers and former employers. In … Continue reading
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Tagged Digital Age, facebook, job listings, jobs, LinkedIn, networking, Recruiters, social media, Twitter
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Digital Video’s Viral Potential
“[...]Unruly Media looked at social video sharing during 2012 among the 200 most-shared brand videos and found that the first three days after an ad’s debut determined a lot about its success: 10% of total shares occurred on the second … Continue reading
Posted in News
Tagged 200 most-shared, ad’s debut, brand videos, social media, social video-sharing, Unruly Media, video sharing
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