Tag Archives: social media

Social Media Changing Retail Marketplace

“Retailers’ investments in social media are paying off. According to Adobe’s Q3 2013 Social Intelligence report, consumers are using social media throughout every stage of the so-called purchasing journey. On Facebook alone, cost-per-click (CPC) is down 40 percent, while the click-through … Continue reading

Posted in News | Tagged , , , , , , , | Leave a comment

DataHug and EnterpriseJungle

                                              “[...]It’s now possible to look at a company’s last 50 deals and gather intelligence that really drives … Continue reading

Posted in News | Tagged , , , , , | Leave a comment

Blogging and Trust

“[...]Copyblogger’s Brian Clark said this about the relationship building power of blogs: “When you consistently deliver valuable content that informs while demonstrating your expertise, people naturally learn more about you and feel an actual bond.” In today’s social media influenced economy, … Continue reading

Posted in News | Tagged , , | Leave a comment

Cheez-It to Smart Car…

“[...]With more than 4 million Facebook followers, Razorfish decided it was time to expand Cheez-It’s social media presence with Twitter, using a strategy the team calls ‘let Jack out to play.’ The target for the brand’s social communications is loosely … Continue reading

Posted in News | Tagged , , , , | Leave a comment

Twitter Approaching Market Saturation

“[...]The company said it had an average of 218.3 million active users a month in the second quarter of this year, up 44 percent from the same quarter last year. The company expects its growth rate of users to slow down in … Continue reading

Posted in News | Tagged , , , , , , | Leave a comment

A Rock-Solid Social Presence

“[...]Use keywords and hashtags when relevant. Search engines will index tweets, LinkedIn connection updates, Facebook updates and Google + posts that aren’t private. Including keywords and hashtags within those posts will make it easier for search engines to identify you as … Continue reading

Posted in News | Tagged , , , , | Leave a comment

The rise of the replay Web

“[...]The way we share, watch, read and otherwise consume content doesn’t happen on a linear timeline. It loops in on itself. And even when major events unfold online and social media sites broadcast happenings minutes, or even hours, before major … Continue reading

Posted in News | Tagged , , , , | Leave a comment

Content Marketing Best Practices: Frequency and Content Velocity

“[...]The average consumer has an eight-second attention span to devote to your marketing. So you need content that will engage buyers in social mediums, but it’s also important that you send out that content strategically. That will vary by the brand, but a … Continue reading

Posted in News | Tagged , , , , , | Leave a comment

Have Your Unused Google Offers? Google Will Pay You Back

              “[...]Previously, shoppers had to purchase these deals for local businesses in advance, in much the same way they do for Groupon and LivingSocial vouchers. Now, Google Offers customers can digitally clip the offers … Continue reading

Posted in News | Tagged , , , , | Leave a comment

Downloadable PewResearch White Paper on Mobile

The PewResearch has a new report: “[...]• 81% of cell phone owners send or receive text messages • 60% of cell phone owners access the internet • 52% send or receive email • 50% download apps • 49% get directions, … Continue reading

Posted in News | Tagged , , , , , , , , | Leave a comment