“Whenever I’m asked to speak to a group – whether it’s a large gathering like a college commencement, or a smaller one like those found at a local chamber of commerce’s monthly breakfast — I think of Steve Jobs, the master presenter. The co-founder of Apple didn’t just focus on statistics or technology in his communications; he sold the benefits of his company’s products. Take a quick look at Jobs’ keynote address introducing the iPhone during the 2007 Macworld Conference & Expo. Visuals were used to illustrate a point, not to fill space or entertain. And no matter how brief or long the Jobs-led dog-and-pony show, you left the venue with a full understanding of what was presented.”
read it in Entrepreneur
