“Marketers should target Hispanics, but how? Um…”

“Marketers need to target the Hispanic market, according to the presenters at the Interactive Advertising Bureau‘s May 5 ”Clicko de Mayo” event. The presenters cited a lot of relevant statistics to build their case: the US Hispanic population grew 43% from 2000 to 2010; one in four babies born in the US is Hispanic; Hispanics are almost 10% more likely to research purchases online than the average American. So, yes, marketers need to target the Hispanic market. Problem is, those presenters - Univision‘s Charlie Echeverry, Terra‘s Liz Sarachek Blacker, Telemundo‘s Luis Ramos and impreMedia‘s Mary Zerafa– already market to Hispanics, and none of them really had any concrete tips on how a non-Hispanic company could engage this now all-important audience.”
read it in Direct Marketing News  

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