“[...]It’s a fact; the 35 million online Hispanics have relatively few content options available, that is to say that there is a lack of digital content in Spanish and content in English that is tailored to the Hispanic market. A recent Nielson study says that a full 60% of Spanish-speaking U.S. Hispanic consumers agree there’s a lack of Spanish digital content, and Google reports that 56% of Hispanics that are not online cite a lack of Spanish content as the primary reason for not using the Internet. This represents a sound opportunity for marketers to fill the Hispanic online content gap by developing and distributing high-quality content that provides value to Hispanics. Hispanic Search Engine Optimization is less competitive. Each month, 86% of online Hispanics visit Google looking for products, services and content relevant to them. Marketers should know that competing for Spanish language or Hispanic themed keywords is much easier when compared to equivalent English keywords. Try searches for “computer” and “computadora” on Google. Google caches over 1.3 billion pages and displays 11 paid ads for the English version, while the Spanish version gives me 88 million pages and 6 ads. Less search engine competition is directly related to the lack of Hispanic content, and brands can rise to the top of Google search results by executing a sound Hispanic content marketing strategy[...]”
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