“Social media’s central role in the presidential campaign has elevated some unusual figures to positions of prominence. Mitt Romney probably imagined his official Twitter handle (@MittRomney) would be the provenance of his own campaign. Yet on many days, the most heavily retweeted mentions of @MittRomney—a standard gauge of popularity and influence—don’t emanate from the buttoned-down former governor, but from an account whose avatar reveals a large, hirsute man wearing nothing but a green Speedo. That’s Rob Delaney (@robdelaney), a ribald Los Angeles comic who, along with his half a million followers, has emerged as Romney’s chief tormentor on Twitter.”
read it in Bloomberg Businessweek
