“ADVERTISING for Kleenex, the brand that invented the facial tissue category 88 years ago, has had little need to provide tips on how to use the product. But in an advertising and marketing campaign directed at mothers and children, Kleenex is promoting a tissue routine to help prevent colds from spreading. A new commercial features a classroom full of children doing a choreographed dance and a song, ‘Shield Sneeze Swish.’ The message: when children feel a sneeze coming on, they should cover their noses, and then, after sneezing, dispose of the tissue — swish — in a wastebasket.”
read it in The New York Times
