Hispanic Retailers With Family Entertainment Drawing Hispanic Crowds

La Gran Plaza Mall at dm2hispanics.com

“Yesterday I spoke at the International Council of Shopping Centers annual convention in Las Vegas on a panel called ‘Hispanic Markets: The Next Gold Rush.’ If you have been to La Gran Plaza Mall in Fort Worth or the Dessert Sky Mall in Phoenix or the newly inaugurated Plaza Mayor at the Crossroads in Oklahoma City, you have experienced one of the newest phenomena in the world of shopping centers — Hispanic malls. This is the brain-child of José De Jesús Legaspi, a former advertising executive turned real estate developer who almost single-handedly has created a new format in retail shopping experiences specifically focused on Hispanic consumers. ‘I got into real estate while trying to help retailers reach out to the Hispanic community,’ said Legaspi, the founder and president of The Legaspi Company, who has over 30 years of experience in Hispanic retail marketing and owns 10 Hispanic shopping malls in California, Arizona, Texas, Oklahoma and Georgia.”
read it in AdAge

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Feel This Moment…(VIDEO)


“The whole town’s wearing white, no one slept last night because HEART STOPPING OVERTIME, and Birdman could be elected mayor with a write-in vote. Yet the Miami Heat have cranked city/team spirit to its inevitable and slightly questionable conclusion: a playoffs-themed remake from native son Pitbull that debuted during Game 1 of the Eastern Conference Finals.”
read it in LATINOVOICES

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Conservative Economists Endorsed Adoption of Immigration Bill

“[...]In the letter, addressed to Speaker of the House John Boehner, Senate Majority Leader Harry Reid, House Minority Leader Nancy Pelosi and Senate Minority Leader Mitch McConnell, conservative economists endorsed the adoption of the bill that will give 11 million strong status, urging Congress to pass a bill that will also include a U.S. visa system. ‘Immigration reform’s positive impact on population growth, labor force growth, housing, and other markets will lead to more rapid economic growth,’ the letter states. ‘We believe a reformed  and efficient immigration system can promote economic growth and ease the challenge of reforming unsustainable federal health and retirement programs’[...]”
read it in nbcLatino

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Youngest Demographic and Smartphone Usage

Study on Teens and Smartphones at dm2hispanics.com“Kids are learning earlier than ever to swipe and scroll on smartphones. Harris Interactive surveyed online US students in February 2013 on behalf of Pearson and found that 19% of elementary school students used smartphones and 42% of middle school students did so as well. Elementary school consisted of grades 4 and 5, while middle school represented grades 6 through 8. The home is where many kids encounter their first smartphone. A Grunwald Associates and Learning First Alliance study in November 2012 found that in 77% of surveyed US households with school-age children, someone in the family owned a smartphone, nearly equal to the penetration rate of PCs in such households.”
read it in HispanicAd

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Bike Ride and a Movie?


“If you’ve never throttled-up a dirt bike or a four-wheeler across an open terrain but have ridden a horse, well, they’re similarly bumpy-but-fun experiences. So Kawasaki’s new partnership with Disney’s gallop-happy Lone Ranger flick—starring Johnny Depp as Tonto and Armie Hammer as the masked man—to push the brand’s motorcycles and off-road vehicles makes a bit of sense, doesn’t it?”
read it in ADWEEK

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Moving Closer to Taco Bell

DraftFCB is doubling down on its new Los Angeles office, naming longtime Yum Brands account lead Rahul Roy as managing director of the agency. Mr. Roy, who has significant ties to key creative clients KFC and Taco Bell, is tasked with revamping DraftFCB‘s Southern California operations with Eric Springer — who is an alum of Deutsch Los Angeles and indie agency Pitch. Mr. Springer was named chief creative officer at DraftFCB Orange County in December. Mr. Roy and Mr. Springer will report to Michael Fassnacht, president of the agency’s Chicago office.”
read it in AdAge

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Welcome to Chrome Domination

CHrome domination at dm2hispanics.com

“[...]If you follow browser share statistics — hey, we all need a hobby — this won’t surprise you. Chrome has continued to slowly grow its worldwide user base with rather steady progress. And there’s little reason to assume that trend will change any time soon. So what does that mean? For many Chrome is just a browser. For others who use a Chromebox or Chromebook, like myself, it’s my full-time operating system. The general consensus is that Chrome OS, the platform used on these devices, can only browse the web and run either extensions and web apps; something any browser can do. Simply put, the general consensus is wrong and the signs are everywhere[...]”
read it in GigaOm

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Marketing the ‘Test Tube’ Burger’?

Test Tube Burger at dm2hispanics.com

“Physician and tissue engineer Mark Post at Maastricht University in the Netherlands is well on his way to engineering a 5-ounce burger in a lab. Soon, a lucky taster will be able to sample the so-called test tube burger, made of 20,000 thin strips of muscle tissue grown in incubators. The meat, Post says, ‘tastes reasonably good’[...]”
read it in BloombergBusinessweek

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Consumers Watching Record Online Videos

“Data from the comScore Video Metrix also showed that over 180 million Americans watched almost 40 billion online content videos in April. Google Sites came in as the number one online video content property, primarily driven by video consumption on YouTube, with 154.6 million unique viewers in April. Google was followed by Facebook with 627 million, VEVO with 52.9 million, NDN with 45.3 million, and Yahoo Sites with 45.1 million. Consumers watched 5.1 billion minutes of video ads in April and video ads reached 53 percent of the total U.S. population an average of 82 times during the month. Over two billion video ads were seen on the Google Sites platform.”
read it in ClickZ

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“Content is King”

“[...]In another sign of the growing role that content marketing is beginning to play in advertising, Robert J. Murray, global president of a leading digital agency, iProspect, which is part of the Aegis Media division of Dentsu, is leaving to join Skyword, a content marketing specialist, as president, a new post. Mr. Murray is to begin at Skyword, based in Boston, on June 3. Content marketing — also known as branded content or branded entertainment — refers to editorial content like articles, video clips, movies, television shows, photo galleries and even comic books that is created on behalf of marketers that serve as presenting sponsors. The content is bought in place of traditional pitches like commercials or banner ads[...]”
read it in The New York Times

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