“Yesterday I spoke at the International Council of Shopping Centers annual convention in Las Vegas on a panel called ‘Hispanic Markets: The Next Gold Rush.’ If you have been to La Gran Plaza Mall in Fort Worth or the Dessert Sky Mall in Phoenix or the newly inaugurated Plaza Mayor at the Crossroads in Oklahoma City, you have experienced one of the newest phenomena in the world of shopping centers — Hispanic malls. This is the brain-child of José De Jesús Legaspi, a former advertising executive turned real estate developer who almost single-handedly has created a new format in retail shopping experiences specifically focused on Hispanic consumers. ‘I got into real estate while trying to help retailers reach out to the Hispanic community,’ said Legaspi, the founder and president of The Legaspi Company, who has over 30 years of experience in Hispanic retail marketing and owns 10 Hispanic shopping malls in California, Arizona, Texas, Oklahoma and Georgia.”
read it in AdAge
