“Google Inc. GOOG +2.92% recently tweaked the way its search engine ranks websites, seeking to downplay sites it suspects of artificially boosting their rankings. Now some small businesses say they are scrambling to avoid being relegated to the Internet’s junk bin. Among them is Andrew Strauss, the 47-year-old co-owner of San Francisco-based Oh My Dog Supplies LLC. Andrew Strauss said his dog-supply site suffered after Google’s changes. In the past, about 70% of his customers found his company from the results of Google searches, often for terms such as ‘dog beds’ or ‘dog clothes.’ Ever since Google’s algorithm change at the end of last month, he says his website isn’t showing up in Google rankings—at least not where most people would see it.”
read it in The Wall Street Journal