“…Market size data are provided for 2008–2012 and projections for 2013–2017. Retail channels that sell consumer in-store bakery goods are covered and considered in arriving at market trends and competitive analysis. Market size estimates are derived from sales through grocery stores and supermarkets, including chains, independents, natural and specialty stores. Sales through mass merchandisers and warehouse club stores are also included. Sales through convenience and drug stores are not included in market size estimates, although these channels are discussed since many of them sell fresh baked goods. Not included are sales through independent bakeries, cafes, restaurants or shops, as well as sales covered by IRI of packaged branded products from in-store bakeries or packaged products generally sold in the center of the store. These channels and products are covered to provide context for market trends and competitive analysis…”
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