“Don’t forget the napkins when you watch a DVD in Brazil. In Rio de Janeiro and Sao Paulo, Domino’s has teamed up with 10 rental stores to use movie DVDs for an unusual marketing push. Users pop in a rented DVD like they would any other, and after they’ve watched the film and take the disc out, the DVD disc shows a picture of a pizza and emits the aroma of one of Domino’s pies.”
read it in The LA Times
“At Univision Communications’ upfront presentation, President-CEO Randy Falco posed the question ‘What’s better, more or less?’ Mr. Falco was playing the role of the deadpan moderator in a commercial spoofing AT&T‘s ubiquitous TV campaign in which four small children debate why it’s better to have more, or be faster. In the Univision version, Mr. Falco horrifies the kids with a scenario in which they go into a donut shop but get only half a donut. The kids rant charmingly about ridiculous, mean people who would steal their money by giving them less than they paid for.”
read it in AdAge
“[...]For the small business owner, this type of strategy is a worthwhile investment of time and resources. Some of the more popular and effective methods used by marketers are:
• Blog posts
• Articles and guides
• Press releases
• E-newsletters
• Infographics
• Social media content (tweets, updates, etc.)
The impact of such a strategy can be substantial. Good content has a proven correlation with conversion rates as shown in a survey by Digital Social Media agency, Sekari, in which:
• 52% of consumers surveyed said that blogs have impacted purchasing decisions.
• 57% of marketers surveyed acquired new customers via their blogs.
• 61% of customers surveyed said they would be more likely to purchase goods from a site with custom content[...]”
“[...]Poll results include:
• 53 percent of small-business owners and leaders are either novices or don’t consider how social media can help their business
• 40 percent of owners feel that using their social mediachannels has helped their business
• 61 percent of small businesses use at least one social mediachannel
The most frequently mentioned goal for social media usage is engaging customers (50 percent), edging out increasing sales (46 percent) and creating brand awareness (44 percent). Facebook and LinkedIn, followed by Twitter, are the leadingsocial media channels used by small business owners[...]”
read it in HispanicsBusiness
“[...]JENNIFER LOPEZ BIOGRAPHY SPECIAL (working title)
Kicking off the programming announcements was THE JENNIFER LOPEZ BIOGRAPHY SPECIAL (working title), an exclusive 90-minute marquee event with unprecedented intimate access into the personal life and career of this inspiring artist and powerhouse entrepreneur, with Jennifer Lopez acting as Executive Producer and Nuyorican Productions leading production. GOTTA DANCE – a never seen before behind-the-scenes look at the lives of professional back-up dancers on world tour with global icon and entertainer, Jennifer Lopez. This docu-series follows the journey of eight professional dancers performing night after night, across the continents, giving it their all, falling in love, dealing with injury, as they pursue their ultimate passion for dance[...]”
read it in HispanicAd
“Super-charged growth? Yup. Fueled by user-generated content that comes with potential copyright headaches? Got it! Barely there revenues? Of course! Billion-dollar-plus price tag? Check! Yes, all of that describes the Yahoo-Tumblr deal. And it also describes Google’s move to buy YouTube in the fall of 2006. Which doesn’t mean the two deals are parallel, of course. For starters, the $1.6 billion Google spent on YouTube was a drop in the bucket for the search engine. But $1.1 billion is spending is a very big chunk of Yahoo’s cash pile.”
read it in AllThingsD
“You never know what kind of fashion to expect from a music industry awards show like the Billboard Music Awards. That’s both a good and bad thing. Good because you know for certain that it won’t be a red (or in Billboard’s case blue) carpet parade of ho-hum strapless mermaid hem dresses. Bad because there will be those outfits of questionable taste. Fashion choices made to create a stir like that tin foil-esque outfit of rays and scales of someone named ZLala that looked like a mediocre attempt at Lady Gaga fashion.”
read it in Forbes
“[...]Taco Bell launched a new breakfast menu with items like egg burritos and hash browns in 750 stores early last year as other chains also vied for more morning business. Market research firm Technomic found that in the first few months of 2013, breakfast sandwiches appeared 8.1 percent more often on menus at limited-service restaurants. Last month McDonald’s (MCD) rolled out its new Egg White Delight McMuffin—a lower-calorie, lower-fat version of the regular Egg McMuffin. Chief Executive Officer Don Thompson even said recently that he ‘has looked at breakfast across the day,’ though there arelogistical complications with that, including how to manage valuable grill space for burgers when the lunch hour kicks in[...]”
read it in BloombergBusinessweek
“Dunkin’ Donuts utilizes Twitter’s short-form video app Vine for its latest brand marketing campaign. The campaign will see Dunkin’ Donuts engage consumers through a Vine-based contest. Whoever wins the ‘Running on #IceDD’ contest will win free Dunkin’ Donuts Iced Coffee for one full year. The Dunkin’ Donuts contest will see customers post Vine videos that show how Dunkin’ Donuts Iced Coffee puts pep in their step. To submit a video, users need to post a six-second Vine video to Twitter with the hashtag #iceDD.”
read it in ClickZ
“[...]By combining employee referrals and modern social media tools, RolePoint say that companies can dramatically improve the quality of the employees they hire by reaching out to passive candidates on social media platforms such as LinkedIn, Facebook and Twitter. Until the past few years, effectively implementing an employee referral program into a corporate recruitment strategy was significantly more time consuming. Industry leaders are now increasingly certain that RolePoint’s software reduces the transaction costs of hiring while providing measurable analytics that help with the tracking and assessment process. Additionally they say that their software allows for recruiters to automatically post to job vacancies and announcements on social sites and tap into employees’ social networks to find the best potential candidates, making the whole process both cheaper and faster while improve the overall quality of hires[...]”
read it in PRWeb
